We are extremely honored to announce that we've been awarded five 2013 Telly Awards. Our PantonePLUS Creative Block video won three awards: two first place awards in the Animation and Art Direction categories and one People's Telly in the Video category. And our Pantone SkinTones Guide video and Citizen Eli Manning TV commercial each won a second place award. The shelf is getting crowded, but we were able to squeeze in a
few more awards.
The NHRA needed a way to help collect fan information and sweepstakes entries at their NHRA Mellow Yellow Drag Racing Series events across the country. Using a custom-built HTML5 web app running on a series of iPads and a dedicated local network, we were able to give the client a modular system that could be run at all events without the need for consistent internet access.
Solstice partners with Gucci annually to create an upscale and intriguing holiday campaign. From thematic development and consumer promotions through in store executions and online elements, CSI gave Solstice a 360 degree campaign to support their initiative.
(We’ve made our moms proud. Our clients even prouder.)
International relaunch and redesign of all tactical elements with a more modern aesthetic that reinforces Citizen's main product benefit of "powered by light." Included brand ambassador photo shoots and national tv advertising. Elements extended into every brand touch point — product photography, catalogs, point of sale materials, print & online advertising, and internal communications.
Serving as Solstice’s agency of record, we facilitate and develop their annual consumer promotions. To kick off the summer season, Solstice celebrates in style with an annual promotion. In association with the launch of the Carrera 6000, Summer Solstice focused on embracing the active brand lifestyle to rejoice on the longest day of the year. Instore, online, and at a live NYC event—CSI handled all the tactical elements from concept through completion to support the program.
Pantone was launching an innovative new guide featuring 110 scientifically created colors. The provocative new campaign was developed for the product launch across variety of media including; print advertising, marketing collateral, online, tradeshow and video. CSI has launched many PANTONE products including—CAPSURE, Pantone LIVE, and the Pantone Plus Series. Introduction of 336 New Colors featured in Communication Arts, HOW and Print Magazine.
We specialize in creating engaging experiences that evoke the essence of a brand in real time. For BP/Castrol, we have been the go-to resource for creative content surrounding their live promotional events, both for the trade and consumers. We produce and strategically craft programs for your target to interact with. No matter what the environment…from corporate training, lobby design, consumer education/promotions or simply a trade show environment, we design the experience to fit your needs and delight any audience.
Pantone was launching 336 new colors to market. The campaign journeyed through the creative mind — playful and slightly irreverent — featuring custom illustrations done by our team. Product launch materials were across variety of media including; print advertising, marketing collateral, online, and video. We have launched many PANTONE products including—CAPSURE, Pantone LIVE, and the Pantone SkinTone Guide. Each featured in Communication Arts, HOW and Print Magazine.
Develop smart solutions and tactical elements to promote sales, technology & product education. Print, online, and video—materials designed to excite both retailers and sales force in internal communications, sales and trade show environments. User Interface Design of critical OPS Solution Center where the sales force can access tools to successfully market to segments including hospitals, law practices, print production agencies, and educational institutions.
LG was launching their latest TVs containing Cinema 3D Technology. We were asked to create an in-store video/experience, that not only showed off the new 3D feature, but also gave the viewer background information and technology benefits. After extensive market research, we declared the best way to sell this technology was to make the 3D experience pop-out at you - literally! The result, fire breathing dragons that extend 3 feet out of the television, a fish that you can almost kiss, and one shiny Telly Award for 3D marketing.
These LG TVs were not only about the new Cinema 3D Technology. The CSI Group produced 8 in-store videos showcasing all the new features that come packaged with LGs latest line of flat-screens TVs.
Getting the opportunity to create a unique piece of communication is always a thrill for us, but we're beyond excited when we get to design a complete environment to communicate our client's brand and message. This installation for the US Army incorporates a 30' branded display case, holding an on-board interactive touchscreen system, mounted to a 12' rail system (I-Wall, for short). Additional touch screens were added to navigate their building directory and to view announcements and photo slideshows.
We approached this project with a classical and proven solution. Discovery meetings led to a new corporate positioning statement, and even a slightly new company name. The challenge on the website was to communicate a clear and balanced presentation to NMR's two main solutions - tradeshow and staging.
We’re a collective hub of powerful ideas and potent marketing results. Our business is to create a compelling advertising and marketing story that speaks and connects your brand with your audience. One that solves a business problem, and creates a real result for you. We do it by being one agency. Not an advertising agency. Not a digital agency. Not a one-size-fits-all agency. But a "you have a problem, we solve it" agency armed with every discipline needed to do it. Creative. Strategic. Digital. Social. Video. We’ve won many awards for our solutions – but the biggest recognition comes from our clients, many of whom have been with us for over 20 years. There’s a lot going on here, and it all revolves around you. Because we’re as invested in your brand as you are.
Web design means more than building a pretty website (though we assure you yours will look amazing). It means planning and designing sites that are easy to use, flexible, and viewable on all types of mobile devices. It means understanding search engines and developing your site in an optimized manner (SEO). It means creating buzz and motivating users to share information about your brand on social networks. And it means building engaging interactive displays and kiosks that tell stories in new ways.
Want to trigger your audience’s imagination? Think video. The CSI Group has a state-of-the-art, full-service in-house video production department that practices delivering motion that shapes perceptions & tells your story. We do everything from TV spots (most recently starring Eli Manning – yes, we’re name-dropping), product, corporate and trade show videos to in-store, web and mobile content.
Advertising is in our DNA and we do it well. We don’t just spread the word about you, we make the word. We bring great concepts to life that deliver the essence of your brand while getting you noticed, making an impression, and generating results. (We can even make an oil filter sexy.)
Your customers need to touch, feel, and experience your brand. That’s why our exciting marketing materials showcase ideas. We design brochures, catalogs, posters and in-store displays that inspire, engage, and deliver your message – ultimately selling your product or service.
We admit it - we are exhibitionists. That is, experts in putting your product or service on display. We plan and organize sales meetings, trade shows, and special events. And we never overlook a detail – whether its travel, transportation, on-site management and coordination. In fact, we brand your event, making sure the design of any booth, presentation, or more, delivers your message. Our staging and vast audio/visual experience helps reduce event costs while ensuring meetings and presentations go off without a hitch.
Online or in-store, we drive consumer behavior using the media that suits your goals best: Facebook, Pinterest, FSIs, or any traditional point-of-sale. We craft strategic programs that drive your target to take action. We also handle internal sales incentive programs for your retailers or employees. From start to finish — theming through prize fulfillment — CSI delivers creative solutions to reward and engage.
Our full service photography studio was designed and engineered with input from art directors, retouchers, producers and photographers. The sum of these unique perspectives is a well-operated, streamlined studio experience that can accommodate the needs of any project. Whether its advertising, e-commerce or tabletop video - The CSI Group produces the absolute highest quality images second only to secret government technology.
"Working with The CSI Group has been a pleasure...all insightful, all on time and all good fun!"
Michael Yount, Director of Merchandising
Solstice Sunglasses
"The principal goal of any Creative Manager is to offer up visually innovative solutions to communication objectives. CSI has become a critical part of this process at Konica Minolta."
Ted Brolsma, Creative Services Manager
Konica Minolta
"The trust test as to the quality of their work comes from our sales force and end customers – who are always pleased with the end results!"
Matt DiPaulo, OEM Trade Marketing Manager
BP Lubricants USA Inc.
"Their work is on my refrigerator..." Mary Horosz, Carl's Mom
Like a well-oiled machine, albeit one with some personality, our team at The CSI Group is nimble, multidisciplinary, and creative. We literally fit together, collaboratively pushing each other to think better, work harder – and, yes, have fun while we’re doing it. We don’t take ourselves too seriously, but we always take your business seriously.
Who does what? Sort through the list below to find out.
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