Solutions & Capabilities // The CSI Group

Hey, Atlantic! We're here to help you create content experiences that shorten your sales cycle by making lasting impressions and differentiating you from the competition. Have a look at some of our samples below, and let's talk whenever you're ready.

See examples of our most relevant work:

Konica Minolta

Ayla Networks

Amazon

B2B Video

Sales Training

Benjamin Moore

Our Areas of Expertise

Demand Generation

We develop content experiences that fuel digital marketing efforts, as well as grow your organic traffic.

Environmental Design

An empty room is our blank canvas. We’ll set your wildest dreams loose for a one-of-a-kind installation.

Video & Animation

We go beyond moving images by bringing character and strategy to client videos through artistic concepts, motion design and production.

Events & Experiential Design

We get people to the right place and the right time in the right mindset. Once they are there, we can deliver an experience they will never forget.

Digital Marketing Content

Emails, banner ads, native ads, social ads – you name it. We make branded assets come to life and help you deliver on your marketing objectives.

Sales Enablement Content

Our sales materials are informative, imaginative and built to be a foundational component of a well-rounded sales process.

How We Do It

Nothing at CSI is done halfway or half-heartedly. We respond, we’re attentive, and we give a damn. It’s why we've been around for over 26 years, and why some of our clients have stayed with us for more than two decades.

When You Need Us

For brands that need to fill an immediate project-based need in order to launch an important campaign or brand activation.

Part of Your Team

For brands that need to augment their in-house team, relieve bandwidth issues, and elevate their creative and brand assets.

Leading the Way

For brands seeking a full-service partner, from market research to strategy to creative direction and production.

Who We've Worked With

Case Study

Ayla Networks Voice Skill Campaign

See how we helped Ayla Networks curate a list of target accounts and drive them to learn more about a new voice skill development offering.

Read the Case Study

Case Study

Konica Minolta @ Printing United

See how we helped Konica Minolta drive foot traffic to their Printing United booth with a combination of targeted trade and programmatic media and native advertising.

Read the Case Study

Take a look around. When you’re ready, let’s talk.

Konica Minolta Partnership

CSI has enjoyed an 8-year partnership with Konica Minolta. In that time, we have provided them with creative and design services supporting key product launches and live events. CSI has designed and executed thousands of jobs for Konica Minolta ranging from product brochures and online ebooks to animated and live production videos to digital signage and critical strategic thinking and sales plans.

Konica Minolta All Covered

Konica's IT Services arm, All Covered, needed a new website and sales materials to help with their lead generation efforts. CSI took a message-first approach and produced a website and content experience that spoke directly to the core issues of All Covered's prospects. All content created for the site was also leverage by All Covered's sales team to help drive revenue.

Digital Flagship

CSI executed a structural, content-driven overhaul to bring AllCovered.com more in line with Konica Minolta's Workplace Hub branding and messaging. All existing content was re-prioritized, while new content was developed to make messaging more consistent and add impact to the user experience. These included up-front thought leadership pieces as well as videos and white papers.

Animation

This piece was created to generate awareness and provide top-level information to prospects in an approachable and brand-appropriate way. Leveraged across multiple channels, this animation was key in All Covered reaching their sales goals.

Infographic

Utilized for lead gen as well as conversion, several infographics were created to help buyers along their journey.

Ayla Networks Voice App Campaign

Ayla Networks, an IOT and IaaS company, was looking for a way to market personalized voice apps to home and business service providers. We produced a full ABM campaign for them, which included account prospecting, persona development, email campaigns, and optimized landing pages, as well as infographics. Additionally, sales enablement tools such as sales decks and templated sell sheets were produced to go to market with.

Targeted Email Campaign

CSI executed a complete account-based marketing campaign which utilized a variety of creative elements to showcase the benefits of voice skills developed by Ayla Networks. The main outreach was a targeted email campaign that drove engagement and boosted MQLs in the pipeline.

Landing Page

CSI developed landing pages containing infographics that explained the benefits of voice skill development, a how-it-works diagram, and guidelines allowing businesses to determine if they were a good fit.

Programmatic Display Ads

Using CRM data and search intent data, CSI created programmatic display and native advertisements. These ads were used as an awareness generator, as well as to retarget those who visited the landing page and appear on sites where prospects would be browsing online. LinkedIn ads were developed as an additional follow-up for those who did not take action through the email outreach.

Amazon Branding Guidelines

When Amazon was looking to unify the look of their sales materials, they chose to partner with CSI to update their branding. It had grown stale and dated, and did not accurately depict their modern online presence. CSI overhauled the brand, establishing a new color palette, font, tone of voice, photography and icon style, and logo for their Advertising arm. We then applied this new branding to over 500 marketing and sales materials, ensuring that the Amazon teams were armed with the most up-to-date, effective selling materials and presenting a unified brand look.

B2B Video Marketing & Production

Our in-house team of strategists, producers, video editors and motion designers understand all the nuances of producing a meaningful video campaign. We work with our clients to ensure we are maximizing their budget, creating several versions of each video to fill their marketing funnels and boost engagement.

Sales Training Tools

Sales training is an integral part of our sales enablement solution. At CSI, we understand that the training process is critical to brands' success, and that it must be crafted specifically for each unique client and their needs. We provide a range of sales training tools that include online learning paths, video-based best practices, and designed training presentations, as well as hybrid approaches utilizing combinations of each.

Benjamin Moore Demand Generation

In order for Benjamin Moore to drive more gallon sales, contractors need to keep painting. So when Benjamin Moore was launching a new paint delivery service, CSI was brought in to help activate the product offering and sell it to the contractors.

Programmatic Advertising

Our programmatic approach behaviorally and contextually targeted the audience segment with native and display advertising.

Mobile Device ID Targeting

Ads focused on identifying and directly advertising to paint contractors that frequent competitive paint stores (i.e. Sherwin Williams) through their mobile devices.

Landing Page

A custom landing page was optimized for mobile, where paint contractors spend most of their time. It was also customizable for local Benjamin Moore retailers participating in the program

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See examples of our most relevant work:

Our Areas of Expertise

Demand Generation

Environmental Design

Video & Animation

Events & Experiential Design

Digital Marketing Content

Sales Enablement Content

How We Do It

When You Need Us

Part of Your Team

Leading the Way

Who We've Worked With

Case Study

Ayla Networks Voice Skill Campaign

Case Study

Konica Minolta @ Printing United

Take a look around. When you’re ready, let’s talk.

Konica Minolta Partnership

Konica Minolta All Covered

Digital Flagship

Animation

Infographic

Ayla Networks Voice App Campaign

Targeted Email Campaign

Landing Page

Programmatic Display Ads

Amazon Branding Guidelines

B2B Video Marketing & Production

Sales Training Tools

Benjamin Moore Demand Generation

Programmatic Advertising

Mobile Device ID Targeting

Landing Page

The CSI Group

CSI On Demand