Video marketing is not a trend — it's a must-have for any brand that is trying to reach consumers on a more personal level. In fact, 52% of marketers say that video has given them the best ROI out of all the types of content they've produced.
But you're a marketer, not a filmmaker. So, where do you even begin?
In this video, Rich is breaking down the top 5 types of branded video content that you can start producing to engage your customers and boost your sales.
Hey there, this is Rich Cannava with the CSI Group, and today we’re going to be talking about branded video.
With the power of video marketing on the rise, it’s an official no-brainer that your company needs to start investing in original video content.
As you can tell by now, video is not a trend. It’s a bastion of all things holy, a pillar, a fortress for creative expression… anyways, it’s not going anywhere. Cisco estimates that video traffic will account for 82% of all Internet traffic by 2022. That’s less than 3 years away. That means that as a marketer, you need to think long and hard about video.
So, this is not an IF thing, it’s a when thing. And a great place to start is branded video.
Branded videos allow you to showcase your products in a way that truly stands out, and they give you the chance to show customers the human side of your brand–something that’s becoming increasingly important in today’s market.
Let’s break down the branded video content you can start creating right away.
A product explainer video needs to do a lot more than just explain what your product does. It should present a customer pain point and show how your product can solve it.
These videos convey a bunch of information in a usually, fun, light-hearted and engaging manner—and in a short period of time, so you can express the unique selling points of your product without boring people to death.
Many times, these videos are created with 2D and 3D animation to keep a somewhat technical and boring subject matter engaging and approachable.
For a lot of consumers, seeing is believing—that’s why product demo videos are so effective. While explainer videos can provide a general outline of your product, demo videos go even further by showing people exactly HOW it works.
These also work great for on-boarding new customers, which can greatly increase their overall experience with your brand.
A testimonial video shows a real review from a real customer. This is a big deal because it provides social proof. In other words, a person can see and hear first-hand the success that somebody else had with your product, thus encouraging them to try it themselves.
We love testimonials here from both a B2B and B2C prospective because it’s all about hearing from other humans, not the brand itself.
You might have an incredible company culture, but there’s no way for people to know it unless you show it to them. Company culture videos provide a behind-the-scenes look at your brand, whether it’s through an employee spotlight or footage from a company event.
You may even showcase how your brand is giving back to the community through a philanthropic engagement. The most significant benefit here is that these videos really help humanize your brand by showcasing the humans that make up your brand—a novel idea.
Much like a company culture video, a brand story video highlights what your brand is all about. It can depict your founding story. It can express your core values or your involvement in the community, what you stand for, what's important to you.
I mean, there's a lot of competitors out there, so highlight what makes you unique and then put it out there for everyone to see.
Alright, that’s it for now! I hope this video gave you a few ideas on the different types of branded video content that you should start producing for your company as soon as possible.
If you want more videos about humanizing your brand, don’t forget to subscribe to our channel and hit the bell icon to get notified when we post a new video.
Until next time, signing off. Have a good one!
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