Rich Cannava

What if I were to tell you that there's a way for B2B advertisers to reach their target audiences in a way that has not always been possible – on …

Video Transcript There is no doubt that video should be a huge part of your demand generation funnel. As a medium, it’s a great way to convey the benefits of …

For B2B marketers, using data is imperative for targeting key accounts and the stakeholders and buyers within them. By doing so, one can create more focused, relevant campaigns that produce …

We wanted to share a new programmatic feature that we’ve been playing with here at Overskies. By leveraging LiveRamp’s IdentityLink Retrieval API, we can now provide advertisers and marketers the …

There is something I have been thinking a lot about lately that was begging to become this post. I’ve been researching artificial intelligence as it pertains to marketing and advertising …

Programmatic advertising can be confusing. Ad tech platforms are popping up all over the place with their jargon-filled offerings and next-best-thing attitudes, but few are actually demystifying the process for …

After attending the first-ever Marketing & Artificial Intelligence Conference (MAICON) in Cleveland last week, I must say that I am thrilled, inspired, and eager to learn more. The conference as …