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To promote the latest watches for the holiday season, The CSI Group recently produced Citizen Watch United Kingdom’s digital signage content for the London Underground. A unique 5-screen array in several London Underground terminals can be seen from the escalator as you both ascend and descend to and from the platform. Taking into consideration the viewer’s dwell time on the escalator, CSI created captivating content that was sure to keep the brand and/or product on-screen at all times. CSI also pushed the Citizen’s latest campaign and made sure to keep everything in sync so the viewer could be told a short, but comprehendible, brand story from screen to screen. When it comes to digital signage, it is imperative to understand the venue circumstances and the way in which the viewer will see it. CSI approaches all our content with the end users’ experience in mind, driving results that work.