These days, everyone is on the video marketing train. But even as consumer preferences continue to shift in that direction and online video consumption increases exponentially year over year, there’s …

It’s no secret that the way people shop has changed dramatically over the last two decades. After all, digital marketing has reshaped nearly every aspect of our lives. But, should …

Customers are important. After all, their business lets you stay in business. Brands who don’t strive to create great experiences for their customers don’t just see their numbers stagnate. They …

Maybe we’ve been watching too much Game of Thrones lately, but...have you ever noticed that a well-organized B2B company is a bit like an army? Think about it. If the …

Did you know that the average person spends up to 6.5 hours of their day online? That’s a whole quarter of their day. During that time, they’re doing everything from …

Think back to the most compelling marketing campaigns you’ve ever seen. Surely, none of them were based on arbitrary ideas plucked from thin air. When advertising executive Dan Weidon developed …

Above everything else, Overskies is a creative marketing agency. And while we do our very best to offer a full line of services for our growing roster of clients, we …

Over the past decade—since the genesis and subsequent ubiquity of video streaming platforms like YouTube, Netflix, Hulu, and a growing number of others—more and more consumers are favoring video over …

It’s 2019, and yet somehow, there’s still a lingering misconception that online and offline shopping experiences are at odds with one another. While it’s true that the convenience of online …

A lot of people consider the job application process to be a one-way street: A prospective employee sends in their resume and attempts to impress an employer with their skills, …