by Overskies, on May 7, 2019 3:03:38 PM
Did you know that the average person spends up to 6.5 hours of their day online? That’s a whole quarter of their day. During that time, they’re doing everything from …
Read Storyby Overskies, on Mar 20, 2019 5:28:19 PM
Stop and think about your daily browsing habits for a minute. Consider the sites you visit regularly and the types of content you consume, whether for work or leisure. Now …
Read Storyby Overskies, on Feb 5, 2019 12:37:01 PM
Today’s advertising has become incredibly personalized. As such, consumers have come to expect ad experiences tailored specifically to them, targeted at their wants and interests. This strategy has become increasingly …
Read Storyby Overskies, on Sep 14, 2018 3:51:42 PM
We’re living in an exciting time. One in which artificial intelligence and automation can do a lot of the heavy lifting for us in the digital space. This gives advertisers …
Read Storyby Overskies, on Aug 8, 2018 12:17:23 PM
Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year …
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