by Overskies, on May 16, 2019 3:45:22 PM
Maybe we’ve been watching too much Game of Thrones lately, but...have you ever noticed that a well-organized B2B company is a bit like an army? Think about it. If the …
Read Storyby Overskies, on May 7, 2019 3:03:38 PM
Did you know that the average person spends up to 6.5 hours of their day online? That’s a whole quarter of their day. During that time, they’re doing everything from …
Read Storyby Overskies, on Feb 25, 2019 4:57:13 PM
In the marketing world, there is a huge, ever-growing divide between creativity and data-driven marketing. Many creatives worry that the increasing reliance on data will kill the freedom to take …
Read Storyby Overskies, on Jan 24, 2019 12:52:26 PM
Customer data is abundant these days. Some even say it’s overabundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy …
Read Storyby Overskies, on Oct 4, 2018 5:27:28 PM
The road to great branded content is paved with good intentions, but let’s be honest. In the scramble to keep up with the competition, prove ROI to leadership, and increase …
Read Storyby Overskies, on Sep 28, 2018 11:24:07 AM
Our attention spans are shrinking. No, seriously. We’ve all gotten really bad at staying focused. Even as you’re reading this, your mind is probably inclined to wander. There are ads …
Read Storyby Overskies, on Sep 5, 2018 2:41:34 PM
Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to …
Read Storyby Overskies, on Aug 8, 2018 12:17:23 PM
Programmatic advertising is growing by leaps and bounds. It's estimated that in 2018 alone, over $46 billion will be spent on programmatic ads, up $10 billion compared to last year …
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