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Mobile commerce has an anticipated growth rate of about 86 billion by 2016, according to eMarketer. As more consumers use their cell phones and tablets, responsive website designs are expected to play a larger role in online sales.
Currently, mobile devices account for over 50% of internet usage in the United States. Many individuals will stumble upon a site while using a mobile device, and may make a note to revisit the website when they have access to a desktop computer. However, an individual is unlikely to return if their first experience was difficult or frustrating.
It’s critical to create a website design that allows easy navigation, regardless of what mobile device the user may be using. Not only do device platforms differ, but so do mobile screen sizes, especially with “phablets” growing in number. Just consider the drastic screen size difference between an iPhone 4 versus the new iPhone 6 Plus. Now more apparent than ever, it is essential for a business to have a mobile responsive website.
The marketing research firm, eMarketer, has reported that global smartphone users will increase to nearly 2 billion by the end of 2014. They also predict that this figure will increase to nearly 3 billion in 2017. As mobile technology continues to advance, customers will have very little tolerance for websites that cannot keep up with digital standards.
Additional benefits to a responsive web design include:
Improved Google Ranking
Google is primarily focusing on the search engine user and the particular experience that user had when visiting a specific website. Google seeks to return search engine results that provide a user-friendly experience. Intuitive websites provide an experience through great content and a well-designed interface that is viewable on multiple devices such as tablets and mobile phones. These devices will hold a greater priority in search engine rankings.
Higher Conversion Rates
Google Analytics easily tracks conversion rates. If a responsive website has provided the user with a pleasant experience, the user is more likely to return to that site. This will ultimately decrease the website's bounce rate, while simultaneously increasing its conversion rate.
Having a responsive website means that it is viewable on all devices. Businesses are now able to save money by creating just one website, eliminating the need for a desktop and mobile version. Another important factor is that there is only one website to market, update, host and maintain. A business will not only save money but also a great deal of time.
Your website is just one piece of your marketing puzzle.