Solutions & Capabilities // The CSI Group

Hi Mike, and the IMP team!

We appreciate you taking some time to review our work. If you have any questions at all, or would like to see work samples or case studies for a specific solution, please let us know and we'll be happy to provide that to you. Other than that, have a look around, and when you're ready, let's chat. Thanks so much!

See examples of our most relevant work:

Konica Minolta

Ayla Networks

Amazon

Citizen CZ Smart

AllCovered.com

Benjamin Moore

How We Do It

Nothing at CSI is done halfway or half-heartedly. We respond, we’re attentive, and we give a damn. It’s why we've been around for over 26 years, and why some of our clients have stayed with us for more than two decades.

Ways We Can Engage

Campaign A-Z

For marketers who need a full GTM strategy, from research and marketing strategy to creative production and reporting, The CSI Group can make sure your next launch hits the right targets and delivers a proper return.

Filling a Specific Gap

Your internal team has most of it covered, but sometimes you need a strategic partner to weigh in on how to leverage video, integrate automation, or assist with creative production (to name a few things). We can help!

Part of Your Agency Roster

We frequently work with other agencies and enjoy doing so. Making sure your campaigns are successful and driving the proper outcomes is what’s most important. Sometimes it takes a small village to get there.

Project or Retainer

Our goal is to meet the needs of each of our clients. Our work is predominantly project-based, but we’re flexible to work with you how you need. No worries!

Who We've Worked With

Case Study

Ayla Networks Voice Skill Campaign

See how we helped Ayla Networks curate a list of target accounts and drive them to learn more about a new voice skill development offering.

Read the Case Study

Case Study

Benjamin Moore Pro Delivery

See how we created a strategic program that focused on identifying and then directly advertising to paint contractors that frequented competitive paint stores.

Read the Case Study

Take a look around. When you’re ready, let’s talk.

Konica Minolta Partnership

CSI has enjoyed an 8-year partnership with Konica Minolta. In that time, we have provided them with creative and design services supporting key product launches and live events. CSI has designed and executed thousands of jobs for Konica Minolta ranging from product brochures and online ebooks to animated and live production videos to digital signage and critical strategic thinking and sales plans.

Ayla Networks Voice App Campaign

Ayla Networks, an IOT and IaaS company, was looking for a way to market personalized voice apps to home and business service providers. We produced a full ABM campaign for them, which included account prospecting, persona development, email campaigns, and optimized landing pages, as well as infographics. Additionally, sales enablement tools such as sales decks and templated sell sheets were produced to go to market with.

Targeted Email Campaign

CSI executed a complete account-based marketing campaign which utilized a variety of creative elements to showcase the benefits of voice skills developed by Ayla Networks. The main outreach was a targeted email campaign that drove engagement and boosted MQLs in the pipeline.

Landing Page

CSI developed landing pages containing infographics that explained the benefits of voice skill development, a how-it-works diagram, and guidelines allowing businesses to determine if they were a good fit.

Programmatic Display Ads

Using CRM data and search intent data, CSI created programmatic display and native advertisements. These ads were used as an awareness generator, as well as to retarget those who visited the landing page and appear on sites where prospects would be browsing online. LinkedIn ads were developed as an additional follow-up for those who did not take action through the email outreach.

Amazon Branding Guidelines

When Amazon was looking to unify the look of their sales materials, they chose to partner with CSI to update their branding. It had grown stale and dated, and did not accurately depict their modern online presence. CSI overhauled the brand, establishing a new color palette, font, tone of voice, photography and icon style, and logo for their Advertising arm. We then applied this new branding to over 500 marketing and sales materials, ensuring that the Amazon teams were armed with the most up-to-date, effective selling materials and presenting a unified brand look.

Citizen CZ Smart

Citizen Watch America closed out 2020 by introducing a new smartwatch, CZ Smart, to their vast product portfolio. Citizen, long known for cutting-edge technology and precision timekeeping, can now offer the benefits of a connected watch with the style and sophistication of the Citizen brand.

Product Launch Campaign

CZ Smart is the first smartwatch from Citizen and was launched accordingly with an all-digital, mobile-first campaign that included high-impact videos, a hyper-targeted media buy, and a robust landing page designed for an optimal user experience.

Click here to see the landing page

Konica Minolta All Covered

Konica's IT Services arm, All Covered, needed a new website and sales materials to help with their lead generation efforts. CSI took a message-first approach and produced a website and content experience that spoke directly to the core issues of All Covered's prospects. All content created for the site was also leverage by All Covered's sales team to help drive revenue.

Digital Flagship

CSI executed a structural, content-driven overhaul to bring AllCovered.com more in line with Konica Minolta's Workplace Hub branding and messaging. All existing content was re-prioritized, while new content was developed to make messaging more consistent and add impact to the user experience. These included up-front thought leadership pieces as well as videos and white papers.

Animation

This piece was created to generate awareness and provide top-level information to prospects in an approachable and brand-appropriate way. Leveraged across multiple channels, this animation was key in All Covered reaching their sales goals.

Infographic

Utilized for lead gen as well as conversion, several infographics were created to help buyers along their journey.

Benjamin Moore Support Materials

Benjamin Moore is an industry leader that has been providing high-quality, innovative paints to both consumers and contractors for over 130 years. For over 6 years, CSI has been providing them with a wide range of support materials. From glossy product brochures for retail locations to mailers and retail ads to high-impact press books supporting new product launches, CSI continues to help evolve the Benjamin Moore brand, supporting both the retail and contractor teams.