It should provide leadership within the market with a consistent tone, visual identity, and breakthrough messaging.
The most important part of building a brand is making sure it drives traction within your customer segments. At CSI, we ensure this by gaining a true understanding of your brand’s DNA and what makes it authentic and unique.
Depending on where your brand currently stands, we either start from the ground up, researching the industry and your competitive landscape in order to define your brand archetype and personality, or we refine your brand using our discovery findings to establish messaging that is authentic and creative that will resonate more effectively with your customers.
Brand identity is not your logo. Properly developing your corporate identity or an identity for a product/service begins with understanding who you are. CSI has a structured process for getting at the heart of your brand.
We begin with identifying your brand archetype and personality. These help us craft a clear and concise positioning statement, which all future brand messaging will need to answer to.
Is your brand known as a serious expert, a trusted friend, or a playful buddy? CSI can determine the best tone of voice for your brand. We’ll make it clear how your brand should—and should not—sound.
This new tone comes to life as your advertising headlines, email subject lines, calls to action, and how your product or service gets communicated.