As part of a complete redesign of a residential hi-rise at 740 Broadway in NYC, Elevecture wanted to incorporate technology that would evoke a modern zen atmosphere, and help brand the space.
This was the first building in what will be a series of projects, and creating a branded experience and mood that will carry through each and every site was the task at hand. This is only the beginning!
Inspired by the architect's tiled and grid-like design, LCD ultra-narrow bezel monitors were pillared and segued onto the ceiling.
By capturing original 4K serene landscape footage and creating set-extensions in post-production, CSI was able to create one single continuous scene encompassing each monitor, achieving a peaceful welcome home for all who inhabit the building.