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Newmark

740 Broadway Lobby Video Walls

Experiential/Immersive & Video

As part of a complete redesign of a corporate hi-rise at 740 Broadway in NYC, Newmark wanted to incorporate technology that would evoke a modern zen atmosphere and help brand the space. Inspired by the architect's tiled and grid-like design, LCD ultra-narrow bezel monitors were pillared and segued onto the ceiling.

By capturing original 6K serene landscape footage and creating set extensions in post-production, CSI was able to create one single continuous, immersive scene, achieving a peaceful welcome for all who visit the building.

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  • Video Production
  • Digital Signage
  • Experiential Design
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