Elevecture's 740 Broadway

As part of a complete redesign of a residential hi-rise at 740 Broadway in NYC, Elevecture wanted to incorporate technology that would evoke a modern zen atmosphere, and help brand the space. Inspired by the architect's tiled and grid-like design, LCD ultra-narrow bezel monitors were pillared and segued onto the ceiling.

By capturing original 4K serene landscape footage and creating set extensions in post-production, CSI was able to create one single continuous scene encompassing each monitor, achieving a peaceful welcome home for all who inhabit the building.


  • Video Production
  • Digital Signage
  • Experiential Design
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