Alfa Wassermann, a well-established brand within the industry, was looking to update its creative design and messaging to reflect the advancements that had been made within the company. The CSI Group partnered with AW to help re-establish what the brand stood for and how it should be portrayed to customers through promotional campaigns and the sales team.
CSI went through a detailed process of evaluating competitive messaging, branding, and customer sentiment. With this information, CSI explored a variety of color palettes, design motifs, photography styles, and messaging platforms that were then tested across disciplines to ensure that the new campaign would stand apart from the competition and resonate with key targets.
With a new look and feel, the brand was primed for a relaunch. Updated sales enablement tools and trade show assets were rolled out to introduce the new campaign. The updated branding and refreshed messaging helped reposition Alfa Wassermann once again as a leader in the market place.