Ansell's gloves and other protective wear focus on safety, value, and comfort for automotive maintenance, assembly, and fabrication workers. Each season, as Ansell evolves and improves their products, they tap CSI to visualize authentic situations using their gloves. We have produced product videos centered on Ansell's various Microflex® products, as well as stocked their photo library with new lifestyle and action shots.
CSI conducted the end-to-end production of a series of product videos. The videos centered around Microflex® Mega Texture disposable gloves and MidKnight XTRA disposable gloves, as well as Ansell's chemical safety equipment. These assets were used at several levels of the funnel and across several markets and personas.
At each location, additional lifestyle shots were taken of real mechanics using Ansell's protective equipment. Scenarios were composed to represent actual day-to-day actions automotive aftermarket workers may use. A library of over 100 shots was provided to the client. These assets were integrated into countless marketing and sales collateral.