CSI is responsible for supporting many of Benjamin Moore's B2B efforts. Whether it's for the sales team themselves or their retailers, we strategize new ways for Benjamin Moore to engage, educate, and help drive sell-through for their partners.
Sales collateral such as this is leveraged by retailers, both in-store and on their website, to help facilitate paint sales.
This program was developed to help Benjamin Moore sales reps drive more sales. It allows them to easily put in requests via Formstack for hi-res renderings of their customers' projects in any of Benjamin Moore's paint colors. To date, the program is responsible for driving $$$ of revenue.
Co-op programs such as this allow CSI to conceptualize amazing van wraps for retailers to help support their brand and business.