Benjamin Moore

Benjamin Moore Contractor Engagement

Sales Enablement, Demand Generation

In order for Benjamin Moore to drive more gallon sales, contractors need to keep painting. So when Benjamin Moore was launching a new paint delivery service, CSI was brought in to help activate the product offering and sell it to the contractors.

Benjamin Moore Programmatic Advertising

Programmatic Advertising

Our programmatic approach behaviorally and contextually targeted the audience segment with native and display advertising.

Benjamin Moore Device ID Targeting

Mobile Device ID Targeting

Ads focused on identifying and directly advertising to paint contractors that frequent competitive paint stores (i.e. Sherwin Williams) through their mobile devices.

Landing Page

A custom landing page was optimized for mobile, where paint contractors spend most of their time. It was also customizable for local Benjamin Moore retailers participating in the program

Benjamin Moore Landing Page
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