In order for Benjamin Moore to drive more gallon sales, contractors need to keep painting. So when Benjamin Moore was launching a new paint delivery service, CSI was brought in to help activate the product offering and sell it to the contractors.
Our programmatic approach behaviorally and contextually targeted the audience segment with native and display advertising.
Ads focused on identifying and directly advertising to paint contractors that frequent competitive paint stores (i.e. Sherwin Williams) through their mobile devices.
A custom landing page was optimized for mobile, where paint contractors spend most of their time. It was also customizable for local Benjamin Moore retailers participating in the program