BENJAMIN MOORE

Sales Enablement 
Demand Generation

Benjamin Moore Contractor Engagement

In order for Benjamin Moore to drive more gallon sales, contractors need to keep painting. So when Benjamin Moore was launching a new paint delivery service, Overskies was brought in to help activate the product offering and sell it to the contractors.

Our Approach

Programmatic Advertising

Our programmatic approach behaviorally and contextually targeted the audience segment with native and display advertising.

Mobile Device ID Targeting

Ads focused on identifying and directly advertising to paint contractors that frequent competitive paint stores (i.e. Sherwin Williams) through their mobile devices.

Landing Page

A custom landing page was optimized for mobile since contractors most often use their phones to conduct business during the day. It was also customizable for local Benjamin Moore retailers participating in the program.