Castrol

Castrol GTX High Mileage Brand Film

Demand Generation, Brand Storytelling, Video Production and Marketing

Castrol is one of the world's leading brands in motor oil and automotive care. Their GTX High Mileage product has a high price point due to its advanced formulation, and it competes in a market with three other major motor oil competitors with greater media budgets. CSI was asked to produce a brand film to leverage the history and award-winning performance of GTX High Mileage. The goal was to convert customers to High Mileage and support their retailers and quick-lubes.

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Brand Film

CSI leveraged Castrol GTX High Mileage's amazing product history to tell a heritage story in the form of a brand film: a partnership with Irv Gordon, the owner of a Volvo P-1800 that holds the Guinness record for the World's Highest Mileage car, which has been using Castrol motor oil since the beginning. There couldn't be a more perfect story to tell.

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