Castrol is one of the world's leading brands in motor oil and automotive care. Their GTX High Mileage product has a high price point due to its advanced formulation, and it competes in a market with three other major motor oil competitors with greater media budgets. CSI was asked to produce a brand film to leverage the history and award-winning performance of GTX High Mileage. The goal was to convert customers to High Mileage and support their retailers and quick-lubes.
CSI leveraged Castrol GTX High Mileage's amazing product history to tell a heritage story in the form of a brand film: a partnership with Irv Gordon, the owner of a Volvo P-1800 that holds the Guinness record for the World's Highest Mileage car, which has been using Castrol motor oil since the beginning. There couldn't be a more perfect story to tell.