Castrol

Castrol Nexcel Brand Film

Demand Generation, Brand Storytelling, Video Production and Marketing

Castrol has developed the Nexcel oil cell — a revolutionary plug & play oil system which enables 90-second oil changes. The supreme innovation was to launch for the first time in North America at the Circuit of the Americas 24-hour race in Austin, TX. Castrol asked CSI to go to the race and capture the excitement while telling the Nexcel brand story. This product story was used to engage key accounts in the quick lube automotive market, as they looked for early adoption.

Brand Film

CSI was trackside to capture all the action for this brand film. The excitement of the race, the immense team effort, and an interview with Andy Palmer, the CEO and the driver of Aston Martin, as well as John Gamston, their Senior Test Engineer.

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