A fun and addictive experience to reinforce Citizen's key differentiator.
CSI developed, designed, and programmed a unique touchscreen game called “Capture The Light.” The game was timed and asked the user to quickly pull orbs of light down into the watch, creating a physical manifestation of the brand’s key value prop of Eco-Drive. The game was fast and fun, and kept track of a daily leaderboard. A grand prize was given to the high score, and small instant bonus prizes were awarded throughout each day. Additionally, the game required an email address, which helped bolster Citizen’s lead generation.
