Citizen was launching their new line of Promaster Air, Land, and Sea watches. They needed creative that spoke directly to the outdoorsman, the adventurer, and those who aspire to the outdoor lifestyle. This creative was not only used to help drive sell-through for Citizen's online and brick-and-mortar retail partners, it was also used at their two largest events of the year, Baselworld and JCK, as a sell-in tool.
TV spots were created for each collection: Air, Land, and Sea. These spots were also cut down into social assets and used for rich media and programmatic advertisements.
Still and motion product photography was captured in our in-house studio and leveraged across the entire campaign for both marketing and sales collateral, as well as the Citizen website to promote the launch.
Social assets were created to drive engagement and help support both DTC sales, as well as sell-through for retail and channel partners.