Citizen Promaster Product Launch

Brand Storytelling, Video Production & Marketing

Citizen was launching their new line of Promaster Air, Land, and Sea watches. They needed creative that spoke directly to the outdoorsman, the adventurer, and those who aspire to the outdoor lifestyle. This creative was not only used to help drive sell-through for Citizen's online and brick-and-mortar retail partners, it was also used at their two largest events of the year, Baselworld and JCK, as a sell-in tool.