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Citizen Promaster

Citizen Watch Company

Citizen Promaster TV Spot

About the Project

Citizen Watch supports people's everyday experiences, with watches that are engineered to enhance them.

With their recent reboot of their Promaster collection, Citizen needed to reach experience-driven adventurists with an authentic message in a new broadcast spot. Achieving that level of authenticity required sending the Promaster product out into the field to be used, worn and tested by the world's most talented rock climbers, pilots and scuba divers. 

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