Challenge

To build awareness and drive traffic to Solstice Sunglasses Summer Solstice event in NYC and to drive traffic to one of their 3 NYC stores. To stimulate purchase in store and online. To increase their followers and encourage participation in a Pinterest contest, where the prize was a $200 Gift Certificate to Solstice Sunglasses. To celebrate and own the Summer Solstice, the longest day of the year!

Solution

CSI created a tactical, integrated social media campaign across Facebook, Instagram, Twitter and Pinterest which promoted the live event in New York City and also encouraged consumers to create summer-themed boards on Pinterest. The winner of the Pinterest contest would win a $200 gift card!

Additionally, to generate excitement and keep users engaged, CSI created a countdown on Facebook which alerted followers of the days leading up to the event.

Over 1,700 consumers participated in the contest. Due to the fact that consumers needed to pin 5 pairs of sunglasses from the website onto their personal pinterest board, traffic to solsticesunglasses.com increased by 44% during the contest. Solstices' Pinterest followers increased by 82%.

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The CSI Group 160 Summit Ave, Suite 200, Montvale, NJ 07645
(201) 587-1400
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