Using environmental video content to set the right mood.

Challenge

Elevecture needed help. As part of a complete redesign of a residential hi-rise at 740 Broadway in NYC, Elevecture wanted to incorporate technology that would evoke a modern zen atmosphere, and help brand the space. This was the first building in what will be a series of projects, and creating a branded experience and mood that will carry through each and every site was the task at hand. This is only the beginning!

Solution

Inspired by the architect's tiled and grid-like design, LCD ultra-narrow bezel monitors were pillared and segued onto the ceiling. By capturing original 4K serene landscape footage and creating set-extensions in post-production, CSI was able to create one single continuous scene encompassing each monitor, achieving a peaceful welcome home for all who inhabit the building.

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The CSI Group 160 Summit Ave, Suite 200, Montvale, NJ 07645
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