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Janovic Colors NYC

Janovic Colors NYC

Brand Storytelling, Video Production & Marketing

Janovic, the exclusive retailer for Benjamin Moore paint in New York City, has relied on CSI for many years to help tell their brand story. We provide creative concepts, video marketing, and video production services, along with messaging, advertising, and partnership opportunities.

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Flagship Video

We filmed students from three of the leading art and design schools in New York City — Parsons School of Design, Pratt Institute, and the School of Visual Arts — while they created sculptures of New York City's most iconic landmarks using Benjamin Moore paint chips. We wove in their personal stories and their love for the arts and color, and supplied them each with scholarship funds.

Getting Personal with Student Profile Videos

The content strategy we applied called for personalized stories about the students and their love for NYC and the arts. All things directly aligned with Janovic's brand story.

Additional Video Storytelling

We produced additional cut-down videos based on the flagship video to be used in a robust video and social media campaign. Additionally, several custom videos were created from the original footage to educate viewers about the Janovic brand.

Janovic Digital Campaign

Spreading the Word with a Digital Campaign

We designed and developed assets to feed a programmatic display campaign, along with static and video assets for a social push. The messaging was designed to drive consumers to a custom landing page.

A Highly Strategic Landing Page

We designed and launched a custom landing page where visitors could watch the film and see additional video and static assets, including behind-the-scenes photos, as well as receive an in-store discount code upon form completion. This was designed to drive foot traffic into the Janovic brick-and-mortar stores.

Janovic Landing Page
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