Janovic, the exclusive retailer for Benjamin Moore paint in New York City, has relied on CSI for many years to help tell their brand story. We provide creative concepts, video marketing, and video production services, along with messaging, advertising, and partnership opportunities.
We filmed students from three of the leading art and design schools in New York City — Parsons School of Design, Pratt Institute, and the School of Visual Arts — while they created sculptures of New York City's most iconic landmarks using Benjamin Moore paint chips. We wove in their personal stories and their love for the arts and color, and supplied them each with scholarship funds.
The content strategy we applied called for personalized stories about the students and their love for NYC and the arts. All things directly aligned with Janovic's brand story.
We produced additional cut-down videos based on the flagship video to be used in a robust video and social media campaign. Additionally, several custom videos were created from the original footage to educate viewers about the Janovic brand.
We designed and developed assets to feed a programmatic display campaign, along with static and video assets for a social push. The messaging was designed to drive consumers to a custom landing page.
We designed and launched a custom landing page where visitors could watch the film and see additional video and static assets, including behind-the-scenes photos, as well as receive an in-store discount code upon form completion. This was designed to drive foot traffic into the Janovic brick-and-mortar stores.