Konica's IT Services arm, All Covered, needed a new website and sales materials to help with their lead generation efforts. CSI took a message-first approach and produced a website and content experience that spoke directly to the core issues of All Covered's prospects. All content created for the site was also leverage by All Covered's sales team to help drive revenue.
CSI executed a structural, content-driven overhaul to bring AllCovered.com more in line with Konica Minolta's Workplace Hub branding and messaging. All existing content was re-prioritized, while new content was developed to make messaging more consistent and add impact to the user experience. These included up-front thought leadership pieces as well as videos and white papers.
This piece was created to generate awareness and provide top-level information to prospects in an approachable and brand-appropriate way. Leveraged across multiple channels, this animation was key in All Covered reaching their sales goals.
Utilized for lead gen as well as conversion, several infographics were created to help buyers along their journey.