KONICA MINOLTA

EXPERIENTIAL
CREATIVE
GAMIFICATION
DESIGN

GLOBAL HEALTH EXHIBITION

The Healthcare Information and Management Systems Society (HIMSS) holds a global health conference and expo each year. Konica Minolta’s brand presence was in need of a facelift and an engaging activation to increase foot traffic into their booth, as well as generate leads. As a trusted partner, they asked Overskies to help reimagine their brand presence at HIMSS.

A Brand-Forward Booth Design

Overskies dove deep into the motivations of the production print audience at the show via attitudinal research, and developed a healthcare-focused brand strategy that was reflected in the overall booth design, which was not only on-brand but elevated and professional.

Interactive Touch Screen Game

To keep in line with Konica Minolta’s commitment to the healthcare industry, Overskies also developed a fun, interactive, and educational touch screen game for booth visitors, which was tied into a charitable give-back with the National Kidney Foundation. The game was called “Kidney Quest” and was a play on the traditional photo hunt games.