The Healthcare Information and Management Systems Society (HIMSS) holds a global health conference and expo each year. Konica Minolta’s brand presence was in need of a facelift and an engaging activation to increase foot traffic into their booth, as well as generate leads. As a trusted partner, they asked CSI to help reimagine their brand presence at HIMSS.
CSI dove deep into the motivations of the production print audience at the show via attitudinal research, and developed a healthcare-focused brand strategy that was reflected in the overall booth design, which was not only on-brand, but elevated and professional.
To keep in line with Konica Minolta’s commitment to the healthcare industry, CSI also developed a fun, interactive, and educational touch screen game for booth visitors, which was tied into a charitable give-back with the National Kidney Foundation. The game was called “Kidney Quest” and was a play on the traditional photo hunt games.