A full digital marketing, advertising, and event strategy for Konica Minolta's largest event of the year. Pre-show engagement, event activations, and post-show follow-up strategies were implemented in order to drive SQLs.
We created a fully integrated strategy anchored in programmatic and mobile geo-targeting, while also placing ads within specific print trade magazines, e-newsletters, and in-app experiences. The programmatic advertising included native ads that drove users to long-form content on the Konica Minolta blog.
Once at the event, attendees were greeted with a consistent brand experience and the ability to register for a private showing of Konica Minolta's latest commercial printer.