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LifebankUSA

LifebankUSA Rebranding

About the Project

LifebankUSA's brand identity was in need of a refresh. Their marketshare was being consumed by several larger competitors with more established brands—albeit with inferior product offerings.

They were in need of a consistent and cohesive look and feel that positioned them as an industry leader in cord blood banking without losing sight of their ideal target audience of expecting parents.

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