LifebankUSA needed a consistent and cohesive brand identity that positioned them as a leader in cord blood banking, as well as some new and updated tools to aid their sales force in telling the unique LifebankUSA story. CSI was able to craft a fresh evolution of their brand identity, as well as craft superior messaging that was both persuasive and compassionate.
CSI designed and developed a custom iPad app for LifebankUSA's sales force to tell the brand story and close the sale with doctors. This app had a flexible story path, allowing the rep to customize their pitch based on the amount of time they had with the doctor — from an hour Lunch & Learn to only a few precious minutes walking down a hallway.
We designed and produced press kits to contain all vital brand and sales collateral for sales reps to leave behind with prospective doctors and expectant couples. Messaging was crafted to answer expectant couples' most important and critical questions around donating their cord blood and stem cells.
LifebankUSA's guidebook is the primary messaging tool used to flesh out the science and benefits of their services — both for medical professionals and expectant parents and their families. CSI designed a fresh guidebook from the ground up. The guidebook was a winner at the NJ Art Directors Club annual show.
Designed and produced professional corporate stationary for LifebankUSA's sales force. The consistent identity and communication, across all collateral, helps the brand stay focused and effective.