Our solution was to create a light-hearted and captivating video using illustrative animation. The easy feel of the animation provides an effective medium for the technical aspects of the LightCloud system to be conveyed without too much heft.
• Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
• 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
• Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
• 4 out of 5 consumers believe that demo videos are helpful (Animoto).