CSI began with a fresh brand identity approach: simplification personified. We simplified and modernized their corporate logo, their primary and secondary color palettes, their typography, brand voice and key messaging. We then got to work on multiple larger-scale initiatives. Those included a fresh take on their corporate stationary, an overhaul of their print and digital display ad campaigns, a complete redesign of their guidebook, an inbound marketing campaign strategy, a redesign of their in-hospital delivery system, an updated overview video and lastly, a custom-designed iPad app for their salesforce go-to-market efforts.
Our redesign of the LifebankUSA Guidebook was an award winner at the NJ Art Directors Club annual show.