RAB Lighting needed an explainer video to announce the launch of their Lightcloud lighting control system. The challenge was to convey the system's impressive technical features without too much heft, so we created this light-hearted 2D animation to keep viewers engaged, but not overwhelmed.

We then worked with their in-house marketing team to promote the video, which was shared across their social media channels, used as the first touch in an email marketing campaign, and displayed on the RAB Lighting website.