RAB Lighting

RAB Lighting Explainer Video

Product Marketing, Demand Generation, Video & Animation

To support their channel partners in launching a new product, RAB Lighting needed a big announcement about their Lightcloud lighting control system. The challenge was to convey the system's impressive technical features without too much heft, so we created this light-hearted 2D animation to keep viewers engaged, but not overwhelmed.

This video, along with other marketing materials, was leveraged in an email marketing campaign to drive awareness with key end-user accounts and industry segments. It was also shared across all social media channels and displayed on the RAB Lighting website.

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Services:

  • YouTube Marketing
  • Video Marketing
  • Email Marketing
  • 2D / 3D Animation
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