Video allows your customer to visualize themselves using your product.

Challenge

Ansell was launching a new line of automotive gloves, and they were making the announcement at the world's largest automotive tradeshow, SEMA. They wanted something high-energy, a non-traditional product video, and their budget was tight.

Solution

CSI called in a favor to our friends at Automotive Magic in Kenvil, NJ. We brought boxes of Ansell's new gloves, strapped them onto the mechanic's hands, and filmed them at work for a full day. Completely authentic, showing the product in use by the exact people who the gloves are marketed to. We laid-in some unscripted, off-the-cuff, soundbytes to drive the point home — these gloves are dominant!

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The CSI Group 160 Summit Ave, Suite 200, Montvale, NJ 07645
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