Telling a record-breaking story through creative video techniques.

Challenge

Clocking in at over 3 million miles, Irv Gordon’s Volvo P-1800 easily claims the Guinness record for the World’s highest mileage car. Almost as impressive is that Castrol GTX motor oil has been the only oil ever used in this legendary vehicle. Needless to say, Castrol was very interested in analyzing the engine’s parts to see what role GTX had in extending its life. In order to do this, Castrol commissioned mechanical engineer and 5-time historic racing champion, Duane Matejka to disassemble and analyze Gordon’s Volvo P-1800 engine. What Duane found was substantial evidence that using Castrol GTX had extended the car’s engine life 20 times longer than expected. The results spoke for themselves, but the right platform was needed to carry this message to automotive professionals.

Solution

The CSI Group created a promotional video laying out a detailed account of Duane’s analysis and showed the world just how pivotal Castrol GTX was in extending the life of Irv Gordon’s P-1800 to a world record achievement. 3D animation done by CSI's in-house animators played a huge part in this piece, showing in great detail various parts of the car’s engine at work. Showing each engine part that was analyzed, in the context of a working engine, affords the viewer a much greater understanding of just how amazing the oil performed, and how a world record was achieved.

The video was so well received, that it was translated in several different languages and rolled-out globally in seven markets.

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