Bulova has been innovating timepieces since 1875. However, the same level of innovation had not been translated to how they were training their sales teams.
They were looking for a way to adopt and optimize an online training system to ensure that external staff was prepared to meet sales goals in the field and could be monitored, tracked, and updated simply.
To date, nearly 2,000 (and growing) Bulova and outside retail sales representatives have received training and passed the embedded quizzes to receive a sales certificate. The content that has been created for BulovaU has also been repurposed and leveraged for sales calls and online assets.
Today, the system continues to be updated to include the latest information related to product launches and sales incentives.