Konica Minolta, a global leader in business technology and IT services, was looking to drive traffic to their booth, increase brand awareness, and draw attention to their new line of commercial printers at PRINT 18, the largest commercial printing trade show in North America.
CSI proposed and executed a full-scale event marketing program which utilized a variety of digital and traditional placements. Original native content was targeted to the sites where the audience would be browsing before the show. A paid-social campaign was used to re-target users that had viewed our content, and geo-fencing was implemented for mobile ads. We worked with the Konica Minolta's creative agency for the job, Jack Morton, to bring commercial printing to life with an eye-popping campaign that grabbed the audience's attention.
Konica Minolta was able to garner over 19k unique engagements, 1.1 million impressions, and substantially increase traffic to the booth YOY.